Will knocked out this Wednesday Addams portrait as part of a larger session at Cardinal Tattoo. The sheer fact that this is only half of the work that got done this day is a testament to Will’s unyielding work ethic. In a world where premier artists can be difficult to contact or book an appointment with, often taking long vacations or traveling frequently, Will books seven days a week, his books are never closed, and you can book with him simply by calling Cardinal Tattoo a 615 527-7102 and leaving your deposit over the phone. He charges a flat rate of $800 per day and only does one tattoo a day so he doesn’t have to split his focus between multiple clients in a single day.
Let’s repeat that in simpler terms: Will charges significantly less than the industry standard for artists of his caliber simply because he loves tattooing. He believes that everyone should be able to get good tattoos and that means keeping prices manageable and working a lot. He possesses an acute understanding of the finiteness of his career as a tattooer and spends most of his waking hours being the best he can be at what he does. Maybe they’ll write that on his tombstone one day.